Souris Mini, the renowned French Canadian clothing brand for children, requested StarDust's help with testing its new Responsive Web Design Website.
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CLIENT FEEDBACK
"Unlike most agencies that test on simulators, StarDust conducts tests on a large number of smartphones and tablets, including the less popular ones. Even though our agency had ran some tests, we needed more in-depth testing to identify a maximum of bugs without investing in new devices. StarDust are experts in manual testing, this meant hard to reach and well hidden bugs were going to be detected."
"In the two months following the launch of our new website this February, our conversion rate has increased by 7%, compared to same time last year. Utilising StarDust’s expertise for our QA needs undeniably contributed to our success in launching a better performing, user-friendly and easy-to-use website."
Rony Amar, E-commerce Director
CONTEXT
The renowned French Canadian clothing brand for children, Souris Mini, set a goal to extend its reach to include the whole of Canada, as well as growing internationally, and doubling its revenue within the next 5 years.
Digitally present since 2011, Souris Mini decided to transition from a static to a responsive website in order to provide a smoother omni-channel experience to its clients, one which aligned with the brand’s creative and colorful atmosphere that customers engage with in their stores.
TEST OBJECTIVES
- Checking the website and its purchasing process on 25 device confi gurati ons, with a focus on smartphones
- Ensuring the user experience is smooth
- Finding a maximum of bugs
METHODOLOGY
2 test phases based on an exploratory approach and carried out on 25 devices
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